ADB Group signs MoU with top US cable operators

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* ADB Group to be part of the core technology development
group for US cable market together with the top US cable operators
and industry leaders
* ADB Group ready for tru2way(TM) technology with a new
product range and US CableLabs® certification already obtained

Geneva - 09 June 2008

Advanced Digital Broadcast Holdings S.A. (SWX: ADBN) reported today
that it had signed a binding Memorandum of Understanding with the top
six cable operators in the United States, together with major
consumer electronics and information technology companies.

The Memorandum of Understanding endorses the tru2way(TM) technology
platform developed by CableLabs®, for delivering two-way interactive
digital cable services. Companies that have signed the Memorandum of
Understanding include Comcast, Time Warner, Cox, Cablevision, Charter
and Bright House Networks from the cable operators' side; ADB Group
and Digeo from the set-top makers' side; Panasonic, Samsung, and Sony
from the digital television manufacturers' side; and Intel from
information technology side. The aforementioned cable operators
together represent over 80 percent of all US cable subscribers with
some 105 million homes passed.

Signing of the Memorandum of Understanding is a significant step
forward in creating a unified basis, ensuring that consumers who
purchase digital cable devices will be able to receive new and
innovative interactive cable services. It also enables the
broadcasting networks, content owners, cable operators and equipment
manufacturers to develop creative interactive services that can be
provided directly to cable customers.

The signatories are also forming a Founders Advisory Board (FAB),
composed of representatives of the cable television, content,
consumer electronics and information technology industries for
advisory input to CableLabs®, in order to develop the tru2way(TM)
platform further.

ADB Group recently announced that its set-top box affiliate company
had introduced a new range of products designed for the US cable
market, including a set-back box, for which ADB has already achieved
tru2way(TM) certification from the CableLabs®. The Group's US cable
boxes are powered by the OCAP(TM) middleware solution provided by the
Group's software affiliates Osmosys and Vidiom, the latter being
also a recognized industry leader in tru2way(TM) solutions.

Mr. Francois Pogodalla, the ADB Group Deputy CEO, commented: "We are
pleased and honoured to be a recognized part of the US cable market
development. This milestone gives further substance to our commitment
to create the next generation of interactive digital cable TV
together with the leading US cable operators. Open standard
technology solutions have always formed a key part of our strategy.
We are looking forward to contributing our technology knowledge to
the industry and to bringing new tru2way(TM) based innovations and
solutions to the US market."

This press release and further information about ADB Group can be
found on the Group's website at www.adbholdings.com.

CableLabs, OCAP and tru2way are trademarks of Cable Television
Laboratories, Inc. All rights reserved.

For further information please contact:
Tina Nyfors
VP, Corporate Development
Tel: +41 22 592 8433
Fax: +41 22 592 8432
t.nyfors@adbglobal.com
-end-
About ADB Group (SWX: ADBN)

ADB Group (www.adbholdings.com) was founded in 1995 and is a leading
developer of solutions required to view and interact with digital TV
broadcast through cable, satellite, terrestrial and IP networks. The
Group primarily sells consumer premise devices, including set-top
boxes, with over 10 million units deployed since 1997. The
development and sales of the Group's products and services are
conducted in two main operating segments: the Digital TV Equipment
segment, mainly operated by ADB (www.adbglobal.com), and Software and
Services segment, encompassing Osmosys (www.osmosys.tv) and Vidiom
Systems (www.vidiom.com).

This press release contains forward-looking statements. You are
cautioned that any such forward-looking statements are not guarantees
of future performance and involve risks and uncertainties, and that
actual results may differ materially from those in the
forward-looking statements as a result of various factors, among
which:

* future developments of the world digital TV market, in particular
the future demand for digital TV products in the key markets and
from key customers served by our Group;
* pricing pressures, competitive market situation;
* our and the industry's capability to successfully and timely
innovate and develop challenging technology, and our capability
to hire and retain high-level employees;
* changes in the exchange rates between the US$ and the main other
operating currencies of the Group, including the Euro and the
Polish Zloty;
* our ability in an intensive competitive environment, to continue
securing orders from existing or new customers and to achieve
our pricing expectations for volume supplies of new products in
whose development we have or are currently investing;
* the ability of our suppliers to meet our demands for supplies,
qualitatively or quantitatively, and to offer competitive
pricing;
* our gross margin could vary significantly from expectations based
on changes in revenue levels, product mix and pricing, changes in
unit costs, and the timing and execution of shipments ramp-ups;
* changes in the economic, tax, social or political environment,
including import and other duties, military conflict, terrorist
activities, as well as natural events such as severe weather,
health risks, epidemics or earthquakes in the countries in which
we, our key customers and our suppliers operate;
* our ability to obtain required licenses on third-party
intellectual property on reasonable terms and conditions, the
impact of potential claims by third parties involving
intellectual property rights relating to our business, and the
outcome of litigation;
* the results of actions by our competitors, including new product
offerings and our ability to react thereto;

Advanced Digital Broadcast Holdings SA undertakes no obligation to
publicly update or revise any forward-looking statements. Advanced
Digital Broadcast Holdings SA reserves the right to amend the
information at any time without prior notice.

The information contained in this press release may not be considered
as being a substitute for economic, legal, tax or other advice and
you are cautioned to base investment decisions or other decisions on
the content of this release. You are recommended to consult your
investment advisers or other advisers prior to making any decision.

This press release is not an offer of securities for sale or a
solicitation to invest in Advanced Digital Broadcast Holdings SA
securities. In particular, it is not an offer of securities for sale
in the United States of America, its territories and possessions.
Securities may not be offered or sold in the United States absent
registration or an exemption from registration under the U.S.
Securities Act of 1933, as amended. Advanced Digital Broadcast
Holdings S.A. does not intend to register its securities in the
United States of America.

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ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland

ISIN:
CH0021194664; Index: SPI, SPIEX, SSCI;
Listed: Main Market in SWX Swiss Exchange;
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