Kuoni acquires Desert Adventures Tourism of Dubai

Kuoni is pressing ahead with its acquisition strategy. With effect
from 1 July 2008, Kuoni Travel Holding Ltd is to acquire together
with a local partner an 80% stake in Dubai-based Desert Adventures
Tourism. The remaining 20% is being retained by the current managing
director. Desert Adventures Tourism is active in destination
management in four countries in the region: the United Arab Emirates,
Oman, Qatar and Bahrain. With this acquisition, Kuoni continues to
build up its position in this important tourism region.

Desert Adventures Tourism was founded in 1997 in Dubai. The company
expects to post sales of around CHF 100 million for the 2007/08
financial year, which ends on 30 June. The company's 150 staff will
keep their jobs and the existing management team will continue to
have responsibility for the company's positive development. The
parties have agreed not to divulge the purchase price. Within the
Kuoni Group, Desert Adventures Tourism will be integrated into the
Strategic Business Division Destinations, though the brand name is
being retained.

Desert Adventures Tourism is one of the leading providers of
destination management services in the United Arab Emirates and Oman.
The company is also active in Qatar and Bahrain. Desert Adventures
Tourism offers local services for both leisure and business travel.
"Desert Adventures Tourism has achieved significant growth over the
last financial year, and together with the employees and existing
management we intend to accelerate this growth still further," said
Rolf Schafroth, Kuoni Group's Head of Strategic Business Division
Destinations, at a press conference in Dubai.

This acquisition significantly expands Kuoni's presence in this
important tourism region. Kuoni Destination Management opened its
first sales office in Dubai in 2001. Then in 2006 it built up its own
destination management company. These activities are now being merged
with Desert Adventures Tourism.

"With its high quality services, Desert Adventures Tourism fits
perfectly with our growth strategy," commented Max E. Katz, CFO and
Speaker of the Group Executive Board.

For full documents see attached links.

___________________________________________________
Laurence Bienz
Head of Investor Relations
Kuoni Travel Holding Ltd.
T +41 (0)44 277 45 29
laurence.bienz@kuoni.com
Copyright © Hugin AS 2008. All rights reserved.