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ADB EXPANDS DISTRIBUTION NETWORK IN NORTH AMERICA

Corporate news announcement processed and transmitted by Hugin ASA.
The issuer is solely responsible for the content of this
announcement.
----------------------------------------------------------------------
--------------




16 June 2008 - Geneva, Switzerland and Chicago, USA: Advanced Digital
Broadcast (www.adbglobal.com), a leading supplier of digital TV
systems and software solutions for interactive television announced
today that it has signed a distribution agreement with Graybar
(www.graybar.com), a leading North American distributor of
electrical, communications/data and security products and related
supply chain management and logistics services. The agreement
provides for the distribution of a complete range of IPTV set-top
boxes (STBs) and digital video recorders (DVRs) to Independent
Operating Companies (IOCs), municipalities and utilities deploying
IPTV products and services. This agreement will expand ADB's current
distribution network - the company's products are currently deployed
on over 90+ IOC networks.

"The agreement will enable us to create a comprehensive distribution
presence in North America," Jim Lomax, Executive Vice President World
Wide Sales and Marketing at ADB. "Graybar has a strong heritage in
working with service providers, and we believe that the breadth of
its established contact base will enable us to further optimize the
delivery of products to the North American service provider market.
We are delighted to be working with them during this exciting time
for the expansion of the IPTV market in North America."

ADB has rapidly established itself as one of the leading suppliers of
IPTV product solutions worldwide. The company's pioneering ADB-3800
series STB has achieved two industry awards and has supported leading
telecommunications companies around the world in entering the video
and interactive television business. In addition, the ADB-5000 series
DVR was recently awarded 'The 'Best IPTV Customer Premise Technology'
at the 'IPTV World Series Awards' held at the IPTV World Forum
(www.iptv-forum.com).

"Graybar looks forward to offering ADB IPTV solutions," commented
Mike Dumas, vice president, comm/data business, Graybar. "Our service
provider customers tell us they're seeing increasing demand for
triple play services, and Graybar has a complete line of products and
services to help them meet that demand. Having ADB's extensive
off-the-shelf range of IPTV products - encompassing HD and SD set-top
boxes and digital video recorders - helps us to fulfill our
customers' triple play technology needs."

Graybar will sell ADB's ADB-2500 SD IPTV STB, the ADB-3800W SD/HD
IPTV STB and the recently launched ADB-5810W IPTV DVR.


To contact a Graybar Service Provider Representative, visit
graybar.com/spmap.

-ends-

About ADB

Advanced Digital Broadcast (www.adbglobal.com) is a leader in the
design, development and supply of high-quality products to the
world-wide digital television market. The Company has deployed over
10 million set-top boxes, across high-volume markets, incorporating
the industry's pioneering middleware, conditional access and hardware
technologies.

ADB has established itself as a trusted partner to television
operators supporting them to launch new services using
state-of-the-art technology. Through its unique end-to-end
understanding of set-top box software, ADB is able to design and
supply highly efficient and optimized hardware platforms ahead of the
competition.

Approximately 70% of ADB's workforce is dedicated to engineering;
developing products across all the digital television technology
platforms including cable, Internet Protocol (IP), satellite and
terrestrial.

ADB is headquartered in Geneva, Switzerland with its main Research
and Development facility in Zielona Gora, Poland and Operations
division in Taipei, Taiwan. ADB has local representation in
Australia, Israel, Italy, Singapore, Spain, the Ukraine, the United
States and the United Kingdom.

ADB is a member of the ADB Group of companies; ADB Group
(www.adbholdings.com) is publicly listed on the Swiss Stock Exchange
(SWX:ADBN).

ADB. Defining Digital.

About Graybar

Graybar, a Fortune 500 corporation and one of the largest
employee-owned companies in North America, is a leader in the
distribution of high quality electrical, telecommunications and
networking products, and specializes in related supply chain
management and logistics services. Through its network of more than
250 North American distribution facilities, it stocks and sells
products from thousands of manufacturers, serving as the vital link
to hundreds of thousands of customers. For more information, visit
http://graybar.com/ or call 1-800-GRAYBAR (472-9227).

Dawn Ouchi
Manager, Public and Media Relations
Graybar
314-573-6287
dawn.ouchi@graybar.com



--- End of Message ---

ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland

ISIN:
CH0021194664; Index: SPI, SPIEX, SSCI;
Listed: Main Market in SWX Swiss Exchange;
Copyright © Hugin AS 2008. All rights reserved.



 
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