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ADB AND GRUNDIG ENABLE THE LAUNCH OF FIRST NORWEGIAN PUSH-VOD OFFERING BY RIKSTV

Corporate news announcement processed and transmitted by Hugin AS.
The issuer is solely responsible for the content of this
announcement.
----------------------------------------------------------------------
--------------




30 October 2008 - Geneva, Switzerland: Advanced Digital Broadcast
(www.adbglobal.com), a leading supplier of technology to the global
digital television industry, announced today that it will supply its
latest DVB-T digital video recorder platform for the Norwegian market
under its agreement with Grundig (www.grundig.de). The DTR 8860 VOD
is the first-to-market to fully support RiksTV's (www.rikstv.no)
push-VOD service, which is using the pVOD solution from Osmosys
(www.osmosys.tv). ADB and Grundig have already been successful in the
Norwegian market since they announced their partnership in 2007 with
two non-DVR products: the DTR 8720, and the DTR 8740, which provides
pause live TV features.

RiksTV plans to launch its new push-VOD service in early 2009. Those
DVR's already in customer homes by then will be upgraded via a simple
software download. All products shipped in 2009 will come fully
integrated with the push-VOD applications.

"With our technology partnership with ADB, Grundig has continually
proved its ability to deliver superior quality high definition
set-top boxes to the market in a timely manner and at the right price
point" says I. Tolga Akar, Chief Marketing Officer at Grundig. "We
are very happy to work together with ADB for this latest product
launch that will see the first deployment of push-VOD ready digital
video recorders in the Norwegian marketplace. Furthermore the
availability of two additional HD products will give RiksTV's
subscribers a wide choice of TV viewing options".

RiksTV is a Norwegian DTT network operator owned by a consortium
consisting of Norsk rikskringkasting (NRK), the TV 2 Group and
Telenor Broadcast Holding. Its service offering went live in
September 2007, with three free-to-air TV channels and 21 pay-TV
channels packaged in RiksPakken and RiksExtra, which provide a mix of
local and international programming. Within a year of its services
going live, RiksTV has attracted close to 280,000 customers. RiksTV's
offering will be pushed to new levels with the digital video recorder
DTR 8860 VOD coupled with Osmosys' push-VOD solution and embedded
enhanced graphics engine known as EGG(TM).

"We strongly believe that the high quality STB from ADB/Grundig
together with Push-VOD service from Osmosys will strengthen our
position in a competitive market. We hope the service will be a great
success" said Espen Thorsby, CEO, RiksTV.


The DTR 8860 VOD is an advanced, interactive digital video recorder
optimised for digital terrestrial networks. The product supports high
quality recording and playback. It is push-VOD ready, enabling
operators to download premium, pay-TV content onto the hard disk
drive for consumers to retrieve at their convenience. It is equipped
with a 500GB hard disk drive, enough to store more than 500 hours of
SD content or up to 180 hours of HD-ready content. The product
includes state-of-the-art hardware features such as a single-chip
microprocessor, dual tuner, and double USB, fast Ethernet and
HDMI(TM) interfaces. ADB's unique operating software ensures enhanced
system and product performance including fast channel decoding and
swift rendering of on-screen graphics and applications.

"We are delighted to work with Grundig and RiksTV to develop and
supply this new and innovative product. It is one of the world's
first introduction of a push-VOD ready, HD, MPEG-4 terrestrial
platform, and ADB with its partners have delivered it," states Jim
Lomax, Executive VP Worldwide Sales & Marketing at ADB. "We believe
that the availability of ADB's products under Grundig's strong brand
combined with RiksTV's offer provides consumers with a second-to-none
entertainment experience. The digital terrestrial pay TV market is
growing in Europe and ADB is perfectly positioned to deliver
innovative products to support its customers' ambitions in this
segment".

Osmosys Push VOD offers a bandwidth independent means of distributing
any form of digital content. A wealth of content such as movies,
trailers or any other TV programming can be made available to the
viewer in the form of customised catalogues via different payment
methods like pay per view or subscription. Furthermore, the embedded
EGG(TM) enhanced graphics engine is a revolutionary graphics library
that marks a radical enhancement in the viewer's experience, making
traditional STB user interfaces history. It allows video content
creators and designers alike the freedom to provide interactive TV
graphics, with fluid motion, 3D effects and a full suite of animation
effects on platforms that were previously limited to a 2D world only.

"Push-VOD will make it possible for the consumer to have an exciting
TV experience whilst discovering a new way of consuming digital
content" commented David McElhatten, Managing Director of Osmosys.
"The winning combination of these products developed in collaboration
with ADB, Osmosys and Grundig will help deliver the right solution
and services for the operator to be successful".

Shipments of the products have already commenced.

-ends-


About ADB

Advanced Digital Broadcast (www.adbglobal.com) is a leader in the
design, development and supply of high-quality products to the
world-wide digital television market. The Company has deployed over
11 million set-top boxes, across high-volume markets, incorporating
the industry's pioneering middleware, conditional access and hardware
technologies.

ADB has established itself as a trusted partner to television
operators supporting them to launch new services using
state-of-the-art technology



--- End of Message ---

ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland

ISIN:
CH0021194664; Index: SPI, SPIEX, SSCI;
Listed: Main Market in SWX Swiss Exchange;
Copyright © Hugin AS 2008. All rights reserved.



 
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