CFO of HUGO BOSS AG

Press Release

Norbert Unterharnscheidt becomes new Chief Financial Officer at HUGO
BOSS AG

Metzingen, December 3, 2008. Today, the Supervisory Board of HUGO
BOSS AG resolved with immediate effect to appoint Mr. Norbert
Unterharnscheidt as the member of the HUGO BOSS AG Managing Board
responsible for Finance. Norbert Unterharnscheidt will assume
immediate responsibility for Controlling, Finance, Investor Relations
& Treasury and Tax & Risk Management.

Mr. Norbert Unterharnscheidt was selected based on his broad
experience as a financial manager in international companies. Most
recently, Norbert Unterharnscheidt worked as Chief Financial Officer
and Director for Labor Relations at Paul Hartmann AG, a publicly
listed company in Heidenheim, where he was responsible for
controlling, finance and accounting, as well as treasury and tax,
risk management, auditing, insurance and human resources. Prior to
that, between 1997 and 2005, Norbert Unterharnscheidt was employed at
Voith AG in Heidenheim, where his most recent post was Head of
Corporate Finance. From 1987 to 1997 he worked at Rothenberger
Werkzeuge Aktiengesellschaft, where he was director of the finance
department from 1991 onwards.

Norbert Unterharnscheidt brings with him from his career to date
wide-ranging experience in international company groups and is a
highly regarded expert in developing and implementing long-term
financial strategies.

Mr. Unterharnscheidt will succeed Mr. Joachim Reinhardt, who left the
Company and the post of Chief Financial Officer on July 31, 2008.

Further information on HUGO BOSS can be found on our website at
www.group.hugoboss.com.

If you have any questions, please contact:

Philipp Wolff
Director of Communication
Phone: +49 7123 94-2375
Fax: +49 7123 94-2051

Nicole Besemer
Director of Investor Relations & Treasury
Phone: +49 7123 94-2478
Fax: +49 7123 94-2035
E-Mail: Investor-Relations@hugoboss.com

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