Personnel changes in the Managing Board of HUGO BOSS AG

Press Release

Personnel changes in the Managing Board of HUGO BOSS AG

Metzingen, December 22, 2008. The Supervisory Board of HUGO BOSS AG
is announcing that Hans Fluri, COO of HUGO BOSS AG, will be assuming
a new role as of April 1, 2009. Mr. Fluri will become Chairman of Red
& Black Lux S.à r.l., the parent company of Valentino Fashion Group
S.p.A., which is the main shareholder of HUGO BOSS AG. He will resign
from office as member of the Managing Board of HUGO BOSS AG by March
31, 2009, at the latest. Dr. Hellmut Albrecht, Chairman of the
Group's Supervisory Board, thanks Mr. Fluri for his successful
activities and wishes him every success in his new role, in which he
will continue to support HUGO BOSS.

In addition, the Supervisory Board has appointed Klaus-Gerhard
Bierbrauer as a member of the Managing Board of HUGO BOSS. In future,
the 42-year old will be responsible for Purchasing, Production, and
Logistics. Mr. Bierbrauer will be assuming his role as Chief
Operating Officer (COO) with effect as of April 1, 2009 at the
latest.

For the past eight years, Klaus-Gerhard Bierbrauer has been
responsible for the operative management of the Gucci Group's fashion
activities. His activities there included product management,
purchasing and procurement, supply chain management, quality and
production management, as well as logistics. Before that, Mr.
Bierbrauer gained many years of extensive experience in operations
management with other international fashion companies such as Jil
Sander and Louis Féraud.
"Klaus-Gerhard Bierbrauer, in addition to his flair for high-quality
textiles and his deep knowledge in the areas of operations and supply
chain management, he brings the affinity with the high-end fashion
market that is necessary for HUGO BOSS and is therefore an ideal
addition to the Managing Board", said Dr. Hellmut Albrecht, Chairman
of the Supervisory Board of HUGO BOSS AG.

Further information on HUGO BOSS can be found on our website at
www.group.hugoboss.com.

If you have any questions, please contact:

Philipp Wolff
Director of Communication
Phone: +49 (0) 7123 94-2375
Fax: +49 (0) 7123 94-2051

Investor Relations
Phone: +49 (0) 7123 94-1326
Fax: +49 (0) 7123 94-2035
E-mail: Investor-Relations@hugoboss.com

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