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adidas and Football Federation of Ukraine announce long-term partnership until end of 2016

Kiev - adidas and the Football Federation of Ukraine (FFU) today
announced a long-term partnership until the end of 2016. Both
partners will work together in order to promote football on all
levels. Under the new agreement effective as of January 1, 2009,
adidas will supply all FFU teams.

The National Team of Ukraine will first wear adidas when playing
Slovakia in a friendly on February 10. Jerseys with the new adidas
design for all FFU teams are available in retail starting today.

"I am looking forward to a long-term partnership with the Football
Federation of Ukraine. Ukraine has a strong team with huge potential
that perfectly fits our portfolio of leading football symbols
worldwide. This alliance will also further strengthen adidas'
position as the No. 1 brand in a growth market," said Herbert Hainer,
CEO and Chairman of adidas AG.

"The Football Federation of Ukraine is entering a new cooperation
with one of the leading sports brands in the world. adidas is the
undisputed market leader in Ukraine and is popular among football
players as well as among their fans. The long-term agreement that we
announce today not only enables us to equip our national team with
state-of-the-art products, but will also help to further promote
football in Ukraine. FFU and the national team have set themselves
ambitious objectives, and the collaboration with adidas will help us
to reach our goals," emphasized Grigoriy Surkis, President of the
Football Federation of Ukraine.

As the world's number one football brand, adidas is the Official
Sponsor and ball supplier of the most important FIFA and UEFA
football tournaments, including the 2010 FIFA World Cup South
AfricaTM and the UEFA Champions League. In addition, adidas has
partnerships with football federations such as Argentina, China,
Denmark, France, Germany, Greece, Japan, Nigeria, Russia, Spain and
South Africa, the host of the 2010 FIFA World Cup(TM). Many prominent
clubs, such as Chelsea FC, FC Bayern Munich, Liverpool FC, AC Milan,
Real Madrid and Dynamo Kiev, also endorse adidas products.
Additionally, individual players like Michael Ballack, David Beckham,
Karim Benzema, Steven Gerrard, Kaká, Lionel Messi, Raúl and David
Villa represent their respective clubs wearing state-of-the-art
adidas football equipment.
About the adidas Group
The adidas Group is one of the global leaders within the sporting
goods industry, offering a broad range of products around three core
segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in
Herzogenaurach, Germany, the Group has more than 37,000 employees and
generated sales of ¤ 10.3 billion in 2007.

***

Contacts:


Media Relations Investor
Relations
Jan Runau John-Paul
O'Meara
Chief Corporate Head of
Investor
Relations
Manager
Communications Officer
Tel.: +49 (0) 9132 Tel.: +49
84-3830 (0) 9132
84-2751

Kirsten Keck Dennis Weber
Corporate PR Manager Investor
Relations
Manager
Tel.: +49 (0) 9132 84-6207 Tel.: +49
(0) 9132
84-4989

Katja Schreiber
Corporate PR Manager
Tel.: +49 (0) 9132 84-3810


Please visit our corporate website: www.adidas-Group.com


This announcement was originally distributed by Hugin. The issuer is
solely responsible for the content of this announcement.
Copyright © Hugin AS 2009. All rights reserved.



 
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