Michael Marx Appointed COO of Cervelo SA

NEUCHATEL, SWITZERLAND -- (MARKET WIRE) -- 04/23/08 -- Cervelo SA is
pleased to announce the appointment of Michael Marx as Chief
Operating Officer (COO) of the Company. A former World Team Pursuit
champion, he shares with Cervelo an uncompromising pursuit of
excellence.

Michael's varied work experience over the past 27 years uniquely
equips him to head-up Cervelo's growing organization. His experience
in the bike industry ranges from retail, as a bike shop owner, to
sales representative, to almost a decade as the Managing Director of
Continental Tyres, two-wheel division. At Prym Fashion (apparel
industry) he was the Managing Director for subsidiaries in Germany,
Romania and Turkey where he was responsible for the setup and
establishment of these divisions. Michael also worked for BMW in
sales management providing marketing and business consultation to car
dealers. Prior to joining Cervelo he ran his own management
consultancy and training company, Balanced Performance. With his
diverse background in management, sales and marketing he will provide
strong leadership as Cervelo continues to increase its market share
in global cycling. Michael's presence also provides the founders with
the autonomy they desire to concentrate their focus on what they do
best - engineering, product design and strategic issues.

"In Michael we have an individual who not only understands the
opportunities and limitations of the bike industry, the players -
dealers, vendors and consumers - but also has the abilities to
implement the processes and procedures that will take Cervelo to the
next level," said Gerard Vroomen, Cervelo co-founder. "We have wanted
to step out of the day-to-day operations for a while, to pursue what
we do best and Michael is the right person to take over these tasks.
In the role of COO, he will coordinate the activities of Cervelo
worldwide."

"It is not every day that you get the chance to join the best bike
company in the world," said Michael Marx. "Cervelo continues to
experience growth at a remarkable pace. I am enthusiastic and up to
the challenge of helping them reach their full potential."

ABOUT CERVELO

Phil White and Gerard Vroomen founded Cervelo in 1995 when their
design for a new time trial bicycle, built at the request of a
professional cyclist, failed to garner interest from traditional
cycle manufacturers. Today,

Cervelo is the largest time-trial bike manufacturer in the world. The
company is recognized internationally as one of the most innovative
and fastest growing bike manufacturers the sport has seen in years.
This has culminated in Cervelo being the #1 brand that readers of
VeloNews, CycleSport, InsideTriathlon and Slowtwitch (all
publications for serious cyclists and triathletes) intend to purchase
in 2008.

For 2008, Cervelo currently produces ten different models. Its
products are available internationally. Please visit www.cervelo.com
for further information.

PHOTO: A photo of Michael Marx is available for download at
www.cervelo.com/media, under "Images-General".

Contacts:
MEDIA CONTACT:
Special Assignment Inc.
Peter Donato
(416) 964-6118
Email: donato@specialassignment.com