adidas plans to extend football market leadership in 2010

Herzogenaurach, June 10, 2009 - "We are well positioned to further
extend our market leadership in football again next year. We start
from the same position as for the extremely successful 2006 World
Cup. As Official Sponsor, adidas will supply the Official Ball of the
tournament and equip officials, referees, volunteers and ball kids.
Additionally we outfit the host team South Africa," commented Herbert
Hainer, CEO and Chairman of adidas AG in front of journalists at the
adidas Football Day in Herzogenaurach.

The first adidas products for the World Cup will be presented in the
second half of 2009. adidas expects to extend the brand's global
market leadership position in football in 2010. According to the most
recent independent market surveys, adidas is the world's leading
football brand, with a market share of more than 34%. In core markets
such as Germany, and also in North America, adidas' football market
share is clearly over 50%. (Sources: NPD Sports Tracking Europe and
SportScan).

"This is the very first time a Football World Cup is taking place on
the African continent. We will utilise this event to present new,
innovative products and to convey the fun and excitement the African
people find in football to fans worldwide. The marketing focus will
be clearly on digital channels and POS, in order to be able to
communicate as interactively and individually as possible," explained
Bernd Wahler, Chief Marketing Officer adidas Sport Performance.

adidas expects to generate double-digit sales growth in South Africa
in the years to come.

adidas is the partner and supplier of numerous football federations
on both an international and national level. For example, adidas is
Official Partner of football's international governing body FIFA, the
European Football Union UEFA and the Confederation of African
Football CAF. adidas is Official Sponsor, Supplier and Licensee to
all FIFA World Cups(TM) until 2014, Official Supplier to Major League
Soccer (USA) and the UEFA Champions League. National teams equipped
by adidas include Argentina, Germany, Spain, Mexico, Japan, Russia,
China and South Africa, host of the FIFA World Cup 2010(TM) as well
as a further fifteen African teams. adidas is also official supplier
to prominent football clubs including AC Milan, Chelsea FC, FC Bayern
München, Liverpool FC and Real Madrid. Additionally, stars such as
Lionel Messi, Michael Ballack, Kaká, David Beckham, Petr Cech, Steven
Gerrard, Lukas Podolski, Patrick Vieira and David Villa represent
their respective clubs wearing state-of-the-art adidas football
equipment.

About the adidas Group
The adidas Group is a global leader in the sporting goods industry
and offers a broad range of products across the three core segments
adidas, Reebok and TaylorMade-adidas Golf. Headquartered in
Herzogenaurach, Germany, the Group has more than 38,000 employees
worldwide and generated sales of ¤ 10.8 billion in 2008.

***

Contacts:

Media Relations Investor Relations
Jan Runau John-Paul O'Meara
Chief Corporate Communications Officer Head of Investor Relations
Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0) 9132 84-2751

Kirsten Keck Dennis Weber
Corporate PR Manager Investor Relations Manager
Tel.: +49 (0) 9132 84-6207 Tel.: +49 (0) 9132 84-4989

Katja Schreiber
Corporate PR Manager
Tel.: +49 (0) 9132 84-3810

Please visit our corporate website: www.adidas-Group.com

This announcement was originally distributed by Hugin. The issuer is
solely responsible for the content of this announcement.
Copyright © Hugin AS 2009. All rights reserved.