2X Software Named a CRN Emerging Technology Vendor

Strong Virtual Computing Product Line and Clear-Cut Licensing Draws
Praise From CRN Editorial Panel
DALLAS, TX--(Marketwire - July 08, 2009) - 2X Software, the global
developer of server-based computing software, announced today it has
been selected by Everything Channel as a CRN Emerging Technology
Vendor. The company was added to the list due to its robust product
line, which includes the 2X ApplicationServer for Windows Terminal
Services, 2X LoadBalancer for Terminal Services/Citrix, 2X
ThinClientServer and the 2X VirtualDesktopServer. 2X products drew
praise for offering easily scalable, installable and manageable
solutions with straightforward licensing, resulting in product prices
far below those of their competitors. CRN's Emerging Technology
Vendor list captures companies that are delivering high margins for
solution providers with innovative and easy-to-use technology that
undercuts industry giants.

Of special interest to the panel was 2X Software's latest product,
the 2X VirtualDesktopServer. The VirtualDesktopServer improves
virtual desktop manageability, security and performance, helping
companies experience the full benefit of desktop and application
virtualization. The product is hosted on a variety of virtualization
platforms, and helps to lower companies' operating costs by
delivering secure, centrally managed access to virtual desktops and
applications. Specific features of the VirtualDesktopServer include
the following:

-- Publishing of virtual desktops and applications, rather than local
installation
-- Use of the same client to connect to virtual desktops and terminal
server applications
-- Automatic suspension of inactive virtual desktops for maximum server
efficiency
-- Publishing of Windows applications and virtual desktops to Linux and
Mac
-- Publishing of applications to a terminal server farm
-- Universal printing
-- Supports a variety of virtualization platforms, including VMware, Sun
VirtualBox, Microsoft Virtual Server, Microsoft Hyper-V, Virtual Iron and
Parallels
-- Integration with 2X LoadBalancer
-- Windows 2008 and 64-bit ready

2X Software's reseller program has grown significantly in recent
months. 40% of 2X's 1,200 resellers have joined within the past 12
months, highlighting the growing public attraction to the 2X brand.
2X plans to continue to grow its reseller ranks through significant
discounts, the 2Xpert Certification Program, cooperative marketing
opportunities and Tier-2 technical support. 2X is especially focused
on growing its business with channel partners, particularly SMB and
enterprise-focused solution providers.

"Solution Providers seek out innovative vendors that create new and
innovative ideas to help them build revenue and customer loyalty. Our
Emerging Tech list is where Solution Providers go to find these
vendors. We congratulate all of the vendors for their innovation and
creativity and their commitment to the technology sales channel,"
said Robert C. DeMarzo, senior vice president and editorial director,
Everything Channel.

The vendors who make the CRN Emerging Technology Vendor list were
founded in 2001 or later, have revenue under $1 billion and have an
active U.S. channel strategy. Final selection to the Emerging
Technology Vendor list was made by the CRN editorial team after a
review of submitted information.

Nikolaos Makris, CEO of 2X Software, stated that "2X Software is
pleased to join the ranks of CRN's Emerging Vendors for 2009, and we
welcome the recognition the addition brings to our robust product
line. We look forward to benefitting from future publicity
opportunities to highlight the advantages of 2X products to CRN
vendors and subscribers alike."

About 2X

2X Software Ltd -- 2X -- is a company developing software for the
booming server-based computing market. Thin client computing controls
spiraling PC management costs, centralizes application and desktop
management, improves security and performance and allows users to
work remotely. The company's product line includes the 2X
ThinClientServer, 2X LoadBalancer for Terminal Services/Citrix, 2X
ApplicationServer for Windows Terminal Services and the 2X
VirtualDesktopServer. 2X is a privately held company with offices in
the USA, Germany, UK, Cyprus and Malta. Its management team is backed
by years of experience in developing and selling network
infrastructure software. 2X is a Microsoft, IBM and VMware partner.
For more information, visit: www.2x.com.

About Everything Channel

Everything Channel is the one-stop shop for accessing, enabling,
managing and accelerating technology sales channels. From branding
and recruiting to marketing and sales, Everything Channel offers
technology marketers the unmatched breadth and depth of global brands
and market intelligence combined with unparalleled audience loyalty
and credibility serving all technology sales channels through an
extensive database. Everything Channel provides innovative sales and
marketing solutions to arm the sellers of technology with the
resources they need to achieve measurable and significant results.
For more information, visit: www.everythingchannel.com.

About United Business Media Limited

UBM (LSE: UBM) focuses on two principal activities: worldwide
information distribution, targeting and monitoring; and, the
development and monetization of B2B communities and markets. UBM's
businesses inform markets and serve professional commercial
communities -- from doctors to game developers, from journalists to
jewelry traders, from farmers to pharmacists -- with integrated
events, online, print and business information products. Our 6,500
staff in more than 30 countries are organized into specialist teams
that serve these communities, bringing buyers and sellers together,
helping them to do business and their markets to work effectively and
efficiently. For more information, visit:
www.unitedbusinessmedia.com.

For more information:
Please email Ryan Pope
rp@2x.com
URL: http://www.2x.com

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