adidas AG reassigns Board responsibilities

Herzogenaurach - The adidas Group today announces its latest decision
in its drive for more organisational effectiveness and efficiency.
Following the already announced structural changes on a brand,
regional and market level, the Group will now separate the
responsibility between global brand and global sales management on
the Board level.

Herbert Hainer, adidas Group CEO and Chairman, will additionally
assume direct responsibility for Global Sales. Roland Auschel, Chief
Sales Officer, and Michael Stanier, Chief Retail Officer, will report
directly into Herbert Hainer.

At the same time, Erich Stamminger, Member of the Executive Board of
the adidas Group, will take on the responsibility for Global Brands,
comprising the brands adidas and Reebok. Bernd Wahler, Chief
Marketing Officer adidas Sport Performance, Hermann Deininger, Chief
Marketing Officer adidas Sport Style, and Uli Becker, President of
Reebok, will report into Erich Stamminger.

As a result, the roles and responsibilities of the members of the
Executive Board of the adidas Group will in the future look as
follows:
- Herbert Hainer, CEO and Chairman,
Global Sales
- Glenn Bennett, Global Operations
- Robin Stalker, Chief Financial Officer
- Erich Stamminger, Global Brands

Due to the different business model of TaylorMade-adidas Golf and
Rockport, Mark King, President of TaylorMade-adidas Golf, and Michael
Rupp, President of Rockport, will continue to report directly into
Herbert Hainer.

This new structure follows two important principles: to foster
further alignment and strengthen brand management supporting
long-term sustainable growth, while at the same time ensuring
coordinated and best practice execution in the marketplace. This
change at Executive Board level will mirror the already announced
changes in the global organisation and in the local markets. The new
structure clearly leverages the strength of the adidas Group
management team and will ensure the Group delivers best in class
service to its consumers and customers.

About the adidas Group
The adidas Group is one of the global leaders within the sporting
goods industry, offering a broad range of products around three core
segments: adidas, Reebok and TaylorMade-adidas Golf. Headquartered in
Herzogenaurach, Germany, the Group has more than 38,000 employees and
generated sales of EUR 10.8 billion in 2008.

***

Contacts:

Media Relations Investor
Relations
Jan Runau John-Paul O'Meara
Chief Corporate Communications Officer Head of Investor
Relations
Tel.: +49 (0) 9132 Tel.: +49 (0)
84-3830 9132 84-2751

Kirsten Keck Dennis Weber
Corporate PR Manager Investor
Relations Manager
Tel.: +49 (0) 9132 84-6207 Tel.: +49 (0)
9132 84-4989

Katja Schreiber
Corporate PR Manager
Tel.: +49 (0) 9132 84-3810

Please visit our corporate website: www.adidas-Group.com

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