adidas celebrates its greatest moments for 60th anniversary

Herzogenaurach, August 13, 2009 - When Adi Dassler registered his
company "Adi Dassler adidas Schuhfabrik" on August 18th, 1949, little
did he know that, 60 years later, the brand with the 3-Stripes would
be one of the most famous and successful global brands. This year,
adidas celebrates its 60th anniversary with a look back on the
greatest moments in its history.

It still seems an unlikely story: a modest shoemaker from a small
rural town in Germany develops a range of sports products so original
and so perfect that they are sought by athletes from all over the
world. As he indulges his passion for sport and for innovation, he
creates a brand as great as any in the world. An unlikely story, but
not impossible. To adidas, Impossible is Nothing.

May it be Nadia Comaneci's perfect 10, Bob Beamon's jump into the
history books, the Miracle of Bern or Stefanie Graf's Golden Slam -
adidas was always a part of the greatest moments achieved on the
pitch, the court and the fields around the world, displaying the same
passion and innovative spirit Adi Dassler started the company with
all those years ago. And it is these stories that still inspire
adidas 60 years later - and will continue to do so for the decades to
come.

"Adi Dassler's interest and passion for sport were the focal point of
his life. He regarded it as his task to help all athletes perform
better by providing them with the best possible product. adidas has
remained true to this mission for six decades and has thus become one
of the best known and most popular brands in the world. The
motivation of our company founder and his close association with
sport will continue to shape our path in future on our way to
becoming the world's leading sports brand," says Erich Stamminger,
President of the adidas brand.

Adi Dassler died in 1978, at the age of 78, but his ideas, his
efforts and passion still live on today. With new innovations, new
divisions and new developments, adidas still relies on its founder's
motto which is now represented by the brand's attitude: Impossible is
Nothing.

About adidas
adidas has a clear mission - to be the leading sports brand in the
world. To accomplish this mission, the brand comprises two divisions
that reflect two distinct market segments: Sport Performance and
Sport Style. Product and marketing initiatives at adidas primarily
focus on five global priorities: football, running, training,
basketball and Originals. The adidas brand attitude "Impossible is
Nothing" drives all brand communication initiatives and helps
strengthen the brand's bond with consumers. With a well-defined and
segmented distribution approach and a premium-price strategy, adidas
clearly positions itself as a top-notch brand in all markets.

***

Contacts:

Media Relations Investor
Relations
Jan Runau John-Paul
O'Meara
Chief Corporate Communications Officer Head of
Investor
Relations
Tel.: +49 (0) 9132 Tel.: +49
84-3830 (0) 9132
84-2751

Kirsten Keck Dennis Weber
Corporate PR Manager Investor
Relations
Manager
Tel.: +49 (0) 9132 84-6207 Tel.: +49
(0) 9132
84-4989

Katja Schreiber
Corporate PR Manager
Tel.: +49 (0) 9132 84-3810

Please visit our corporate website: www.adidas-Group.com

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