adidas AG included in Dow Jones Sustainability Indexes for 10th consecutive time

* Identified as Global Supersector Leader for 2nd consecutive time
* Named as Industry Leader for 7th consecutive time

Herzogenaurach - For the 10th consecutive time, adidas AG has been
selected to join the Dow Jones Sustainability Indexes (DJSI), the
world's first global sustainability index family tracking the
performance of the leading sustainability-driven companies worldwide.
In the category "Clothing, Accessories & Footwear", adidas AG was
rated as industry leader in sustainability issues and corporate
responsibility for the seventh time in a row.

In addition, the adidas Group was named "Global Supersector Leader"
2009/2010 by being identified as the top company for the sector
"Personal & Household Goods" for the second consecutive time.

"Being included in the Dow Jones Sustainability Indexes for the 10th
time in a row makes us very proud. It is a strong track record of our
ongoing commitment in acting responsibly as a business," said Herbert
Hainer, adidas Group CEO and Chairman. "This achievement is a great
recognition of our efforts. We will continue to work on making social
and environmental needs an integral part of our business."

The annual review of the DJSI family is based on a thorough analysis
of corporate economic, environmental and social performance,
assessing issues such as corporate governance, risk management,
branding, climate change mitigation, supply chain standards and
labour practices.

For more information about DJSI please refer to
www.sustainability-index.com.

About the adidas Group
The adidas Group is one of the global leaders within the sporting
goods industry, offering a broad range of products around three core
segments: adidas, Reebok and TaylorMade-adidas Golf. Headquartered in
Herzogenaurach, Germany, the Group has more than 38,000 employees and
generated sales of EUR 10.8 billion in 2008.

***

Contacts:

Media Relations Investor
Relations
Jan Runau John-Paul
O'Meara
Chief Corporate Communications Officer Head of
Investor
Relations
Tel.: +49 (0) 9132 Tel.: +49
84-3830 (0) 9132
84-2751

Kirsten Keck Dennis Weber
Corporate PR Manager Investor
Relations
Manager
Tel.: +49 (0) 9132 84-6207 Tel.: +49
(0) 9132
84-4989

Katja Schreiber
Corporate PR Manager
Tel.: +49 (0) 9132 84-3810

Please visit our corporate website: www.adidas-Group.com

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