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Nestlé Chocolate Centre to combine artistic creativity and cutting-edge science

Corporate news announcement processed and transmitted by Hugin AS.
The issuer is solely responsible for the content of this
announcement.
----------------------------------------------------------------------
--------------




Vevey, 7 September 2009 - Nestlé today inaugurated the Chocolate
Centre of Excellence in Broc, Switzerland, in the presence of Doris
Leuthard, Swiss Minister of Economic Affairs, Beat Vonlanthen,
Minister of Canton Fribourg, Stéphane Sudan, Mayor of Broc, as well
as Nestlé CEO Paul Bulcke, Petraea Heynike, Nestlé Executive Vice
President responsible for the Strategic Business Units, Marketing,
Sales and Nespresso, and Werner Bauer, Nestlé Executive Vice
President and Chief Technology Officer.

The Chocolate Centre of Excellence builds on Nestlé's
chocolate-making heritage and will spearhead its drive in the premium
and luxury chocolate segment, which in turn will influence the
company's entire chocolate range. The Centre combines a team of
Nestlé specialists, from fine cocoa bean scientists, sensory experts
and chocolatiers to packaging designers and consumer specialists,
with the artistic inspiration of a panel of independent chocolatiers
such as Pierre Marcolini, Tristan Carbonatto and Roger von Rotz. This
spirit of open innovation is further illustrated by the Centre's
partnership with prestigious external design institutions such as the
California Art Center and the ECAL University of Art and Design in
Lausanne.

The investment of CHF 25 million underlines the strategic importance
Nestlé attributes to its chocolate business, especially in the
premium and luxury segment. In 2008 the chocolate business reached
sales of CHF 9.8 billion, with an organic growth of 7.6%. While
global brands such as Kit Kat reached sales of over CHF 1 billion,
70% of Nestlé's chocolate business comes from local brands. In the
premium and luxury segment, which grows above the category average,
Nestlé is leader in dark chocolate and is well known for premium
brands such as Nestlé Noir, Perugina, Cailler and Nespresso luxury
chocolate.

The Chocolate Centre of Excellence is part of Nestlé's research and
development network, which comprises 28 centres and employs around
5,000 people worldwide. Several of these centres contribute to the
research in the field of chocolate and cocoa. Over the last 30 years
Nestlé's research has led to a technology enabling the mass
production of high-yielding, disease-resistant cocoa plants to
rejuvenate existing plantations. The propagation of superior plants
is currently underway in Ecuador, Venezuela, Indonesia and Côte
d'Ivoire, where millions of plants will continue to be distributed in
the coming years. In Ecuador and Venezuela, where the finest cocoa is
sourced, Nestlé helps to protect and promote unique fine cocoa
varieties.

Nestlé has been providing support to farmers for many years. This
commitment to rural development is an expression of the principle of
Creating Shared Value, which is part of Nestlé's business strategy.
For a business to be successful in the long term, it must create
value not only for its shareholders but also for society and
communities at large, from farmers to employees to consumers.
The press conference and the inauguration ceremony will be webcast
live today from 0930 CET. An on-demand webcast will also be
available. Visit our Events page for more details.






Contacts Media Robin
Tickle Tel.: +41 (0)21 924
22 00
Investors Roddy
Child-Villiers Tel.: +41 (0)21 924 36
22



--- End of Message ---

Nestlé S.A.
Avenue Nestlé 55 Vevey

WKN: 887208; ISIN:
CH0012056047; Index: SLCI, SMI, SPI, SMIEXP;
Listed: Main Market in SIX Swiss Exchange;
Copyright © Hugin AS 2009. All rights reserved.



 
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