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ADB AND MEDIASET PREMIUM SCORE WITH HD SET-TOP BOX IN ITALY

Corporate news announcement processed and transmitted by Hugin AS.
The issuer is solely responsible for the content of this
announcement.
----------------------------------------------------------------------
--------------




i-CAN3810T-HD 1st October 2009 - Geneva, Switzerland: Advanced
supports HDTV Digital Broadcast (www.adbglobal.com), a leading
roll-out on supplier of technology to the global digital
Mediaset's television industry, today announced the launch of
successful Pay TV its first high definition interactive digital
digital terrestrial (DTT) set-top box for the Italian
terrestrial retail market that will allow Italian football fans
platform to watch Serie A in high definition as well high
definition programs broadcast in the switch-off
areas. The i-CAN3810T-HD, marketed under the
i-CAN(TM) brand and distributed in retail outlets
throughout the country via ADB's distribution
partner ZAP, will support the Mediaset Premium Pay
TV service that is accessed by a pre-paid card or
through Easypay, a flexible subscription solution.
Mediaset has made significant investments in
exclusive content, including Serie A and UEFA
Champions League® football rights and original
entertainment programming. The launch of the i-CAN
3810T-HD set top box will enable consumers to enjoy
Mediaset's programs with the best TV viewing
experience.

"Italian viewers have demonstrated their desire to
see premium pay TV content on digital terrestrial
TV, and it is natural that they should now want to
watch these programs in high definition on their
new flatscreen TV sets," comments Eugenio Pettazzi,
Head of Digital Terrestrial Operations at Mediaset.
"The i-CAN brand is recognized in Italy for
delivering a first rate consumer TV experience:
great picture quality, strong interactive features
and ease of use. We are very pleased to have ADB
and ZAP among our partners to ensure our customers
have a choice of great HD set-top boxes to enjoy
the Mediaset Premium service."

Francois Pogodalla, Chief Executive Officer at ADB
comments: "Mediaset Premium is an extremely popular
digital terrestrial Pay TV service. Italian
football fans want the best viewing experience:
high definition video and stadium atmosphere via
home cinema sound and we are happy to offer this to
them."

The i-CAN3810T-HD, "bollino" gold labelled, enables
viewers to receive any FREE, PAY, HD MPEG4 AVC and
SD MPEG-2 offering, broadcast over DTT in Italy.
It supports the leading conditional access systems
(Nagra, Irdeto, Conax), provides HDMI HD and Scart
SD outputs and is compatible with home cinema
systems. This product also includes an Ethernet
port to support MHP interactive services over
broadband and a USB connection that enables future
functionality to be added. Auto install,
over-the-air software downloads, Electronic
Programme Guide, parental control and simple,
intuitive menus make this product easy to use and
ideal for distribution in the retail, self-install
marketplace.

-ends-

About ADB

Advanced Digital Broadcast (www.adbglobal.com) is a
leader in the design, development and supply of
high-quality products to the world-wide digital
television market. The Company has deployed over 13
million set-top boxes, across high-volume markets,
incorporating the industry's pioneering middleware,
conditional access and hardware technologies.
ADB has established itself as a trusted partner to
television operators supporting them to launch new
services using state-of-the-art technology. Through
its unique end-to-end understanding of set-top box
software, ADB is able to design and supply highly
efficient and optimized hardware platforms ahead of
the competition.
Approximately 70% of ADB's workforce is dedicated
to engineering; developing products across all the
digital television technology platforms including
cable, Internet Protocol (IP), satellite and
terrestrial. The company is headquartered in
Geneva, Switzerland with its main Research and
Development facility in Zielona Gora, Poland and
Operations division in Taipei, Taiwan. ADB has
local representation in Australia, Italy,
Singapore, Spain, the Ukraine, the United States
and the United Kingdom.
ADB is a member of ADB Group; ADB Group
(www.adbholdings.com) is publicly listed on the
Swiss Stock Exchange (SIX:ADBN).
ADB. Defining Digital.



For further media information please contact:

Gay Bell/Lyndon Johnson
Platform PR for ADB
Tel: +44 (0)20 7486 4900
gay@platformpr.com/lyndon@platformpr.com



--- End of Message ---

ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland

ISIN:
CH0021194664; Index: SPI, SSCI, SPIEX;
Listed: Main Market in SIX Swiss Exchange;
Copyright © Hugin AS 2009. All rights reserved.



 
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