ADB Group delivers a mid-period business update

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* Guidance confirmed for full-year 2009
* Several prestigious awards received during the third quarter
* New customer acquisitions and customer upgrades
* Trend towards high-end products continues

Geneva - 29 October 2009

Advanced Digital Broadcast Holdings S.A. (SIX: ADBN) reported today
an update on the development of its business.

The Group's business was sound during the third quarter of 2009. The
margins and profitability ratios continue to be in line with
expectations. The top line growth remains lower compared to previous
years, as indicated in the full-year guidance. The Group also enjoys
a strong financial position maintained throughout the quarter. The
demand from cable and satellite segment remains strong, with the
demand from terrestrial segment picking up and IPTV starting to
follow. The customer trend of shifting towards high-end product
continues. Respectively, the high-definition products contributed a
significant majority of the product sales, with PVR set-top boxes
forming a clear majority of the products sold. The Group continues in
its dominant position as the leader in hybrid technology: most of the
product sales today come from either hybrid or hybrid ready set-top
boxes.

In the area of business development, the Group recorded the following
achievements during the third quarter of 2009:

* The Group will deliver high-end IPTV set-top boxes to Altibox AS
in Norway.
* The Group announced the launch of its first high definition
interactive digital terrestrial (DTT) set-top box for the Italian
retail market that will allow Italian football fans to watch
Serie A in high definition as well high definition programs
broadcast in the switch-off areas. The ADB set-top boxes will
support the Mediaset Premium Pay TV service.
* The Group is delivering a state-of-the-art hybrid high-definition
set-top box for ITI Neovision, one of its top ten customers. This
new set-top box will include access to a broader range of
channels in high definition, VOD and gaming whilst allowing
consumers to watch their videos stored on a range of networked
devices through the TV screen, while internet connectivity will
enable them to view internet content and access social networking
sites.
* The Group will deliver its digital terrestrial set-top box to
Spanish company, Ikusi. The deal marks a milestone for both
companies as it will be the very first product launched in the
Spanish market for DTT pay services and will thus set the
standard to follow for this market.

The Group was delighted to receive a record amount of nominations and
awards during the third quarter of the year. Up to the time of this
update, the awards and nominations were as follows:

* The Group received the recognition as the TV Innovator of the
Year from IMS Research, in its TV 3.0 annual conference. In the
same conference, the Group also received the award for the Best
Set-Top Box Technology in the industry.
* The Group was awarded the second prize in the Swiss Equity Award
2009 for small- and mid-cap companies listed at Zurich Stock
Exchange.
* In the SAT Krak Expo in Poland, the Group received an award for
Best PVR Solution.
* At the Eastern European Broadband Convention 2009, the Group
received the award for the Most Innovative Produt/Solution of the
conference.

The Group continued to align its resources in order to achieve
further efficiencies in both product development and customer
service. The resources of the Group's affiliate Osmosys have been
re-distributed to support other business activities. The Group views
this as a tool for serving its customer base in an integrated way, in
line with its strategy.

Andrew Rybicki, Chairman and CEO of the Group, commented: "We are
honored to have received a significant amount of external recognition
recently. This further strengthens our belief that our strategy and
dedication to the high end of the market is validated. It is also
satisfying to note that our focus on efficiency and profitability is
bearing fruit. Therefore, we are pleased to be able to confirm the
guidance given to the full year of 2009. "

Share buyback programme

The Group launched a share buyback programme on 7 September 2009 on
the second trading line with the aim of reducing the share capital by
the amount of shares so repurchased. As per the time of this release,
the Group has bought back 107,126 shares under the programme.

Conference call

The management of ADB Group will hold a conference call to comment
the business update today at 14:00 CET.

To connect to this conference, participants will be required to dial:
+41 (0) 44 580 64 03
To ask a question, the participants will be required to dial: 01.

The main financial statements for the first-half of 2009 are attached
to this press release. This press release and further information on
ADB Group can be found on the Group's website at www.adbholdings.com.

For further information please contact:

Tina Nyfors
EVP, Corporate Development
Tel: +41 22 592 8433
Fax: +41 22 592 8432
t.nyfors@adbglobal.com

-end-

About ADB Group (SIX: ADBN)

ADB Group (www.adbholdings.com) was founded in 1995 and is a leading
developer of solutions required to view and interact with digital TV
broadcast through cable, satellite, terrestrial and IP networks. The
Group primarily sells consumer premise devices, including set-top
boxes, with over 14 million units deployed since 1997. The
development and sales of the Group's products and services are
conducted through ADB (www.adbglobal.com), and Vidiom Systems
(www.vidiom.com).

This press release contains forward-looking statements. You are
cautioned that any such forward-looking statements are not guarantees
of future performance and involve risks and uncertainties, and that
actual results may differ materially from those in the
forward-looking statements as a result of various factors, among
which:

* future developments of the world digital TV market, in particular
the future demand for digital TV products in the key markets and
from key customers served by our Group;
* pricing pressures, competitive market situation;
* our and the industry's capability to successfully and timely
innovate and develop challenging technology, and our capability
to hire and retain high-level employees;
* changes in the exchange rates between the US$ and the main other
operating currencies of the Group, including the Euro and the
Polish Zloty;
* our ability in an intensive competitive environment, to continue
securing orders from existing or new customers and to achieve
our pricing expectations for volume supplies of new products in
whose development we have or are currently investing;
* the ability of our suppliers to meet our demands for supplies,
qualitatively or quantitatively, and to offer competitive
pricing;
* our gross margin could vary significantly from expectations based
on changes in revenue levels, product mix and pricing, changes in
unit costs, and the timing and execution of shipments ramp-ups;
* changes in the economic, tax, social or political environment,
including import and other duties, military conflict, terrorist
activities, as well as natural events such as severe weather,
health risks, epidemics or earthquakes in the countries in which
we, our key customers and our suppliers operate;
* our ability to obtain required licenses on third-party
intellectual property on reasonable terms and conditions, the
impact of potential claims by third parties involving
intellectual property rights relating to our business, and the
outcome of litigation;
* the results of actions by our competitors, including new product
offerings and our ability to react thereto;

Advanced Digital Broadcast Holdings SA undertakes no obligation to
publicly update or revise any forward-looking statements. Advanced
Digital Broadcast Holdings SA reserves the right to amend the
information at any time without prior notice.

The information contained in this press release may not be considered
as being a substitute for economic, legal, tax or other advice and
you are cautioned to base investment decisions or other decisions on
the content of this release. You are recommended to consult your
investment advisers or other advisers prior to making any decision.

This press release is not an offer of securities for sale or a
solicitation to invest in Advanced Digital Broadcast Holdings SA
securities. In particular, it is not an offer of securities for sale
in the United States of America, its territories and possessions.
Securities may not be offered or sold in the United States absent
registration or an exemption from registration under the U.S.
Securities Act of 1933, as amended. Advanced Digital Broadcast
Holdings S.A. does not intend to register its securities in the
United States of America.

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ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland

ISIN:
CH0021194664; Index: SPI, SPIEX, SSCI;
Listed: Main Market in SIX Swiss Exchange;
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