New Chief Executive Officer of HUGO BOSS

Press Release

New Chief Executive Officer of HUGO BOSS

Metzingen, May 15, 2008. Today, the Supervisory Board of HUGO BOSS AG
has resolved on the appointment of Claus-Dietrich Lahrs as member of
the Managing Board and CEO of HUGO BOSS AG. It is intended that the
appointment becomes effective already as of August 1, 2008.

Currently, Claus-Dietrich Lahrs is still managing director of
Christian Dior Couture. For a total of 12 years the internationally
experienced manager has been active for the biggest global luxury
group Christian Dior/Louis Vuitton Moët Hennessy (LVMH).

Dr. Giuseppe Vita, Chairman of the Supervisory Board of HUGO BOSS AG:
"Claus-Dietrich Lahrs is the ideal choice for the position of CEO of
HUGO BOSS AG. He is experienced in brand management in the premium
and luxury segment of the fashion industry, he is internationally
acting and he is a manager with great sales expertise. In total, he
brings all management skills to the table in order to move HUGO BOSS
to the next level of success together with the other members of the
Managing Board. We wish him good luck."

Claus-Dietrich Lahrs looks back to 12 successful years with Christian
Dior/LVMH, the biggest luxury goods group in the world with an annual
turnover of 16.5 billion Euro.
Since end of 2003 he has been managing director of Christian Dior
Couture. With 3,000 employees the fashion arm of the Christian Dior
group generated sales of 800 million Euro in 2007. Since 1997 Lahrs
has been managing director of Louis Vuitton Deutschland for the
brands Louis Vuitton, Loewe, Céline and Kenzo and since 2000 he has
steered the businesses of Louis Vuitton in the US and Canada as a
president/CEO. Prior to his move to Christian Dior/LVMH, Lahrs had
been for five years with the globally acting Richmond group where he
was responsible for sales and marketing of the Cartier brand in
Northern Europe. His professional career started out in 1990 with
Delton AG, a holding company of the Quandt group. Claus-Dietrich
Lahrs went to business school at Bochum, Cologne and Paris.

Claus-Dietrich Lahrs: "HUGO BOSS is a great company acting in a true
growth market. For me, the appointment as CEO of HUGO BOSS AG comes
as the fulfillment of a life's dream. I look forward to coming into a
powerful team, an outstanding market position and a plenitude of
entrepreneurial opportunities. Together with all employees we can
develop the strength of HUGO BOSS even further and continue the
growth story. I will use my experiences and contacts in the fashion
industry to actively participate in such drive. It is my goal to
generate even more international brand awareness in the big growth
markets of Asia and the Americas. In that respect HUGO BOSS has a
great potential in all product categories."

For information on HUGO BOSS AG, please see our website at
www.group.hugoboss.com.

If you have any questions, please contact:

Philipp Wolff
Director of Communication
Phone: +49 (0) 7123 94-2375
Fax: +49 (0) 7123 94-2051

Nicole Besemer
Director Investor Relations & Treasury
Phone: +49 (0) 7123 94-2478
Fax: +49 (0) 7123 94-2035
E-mail: Investor-Relations@hugoboss.com
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